Martino's Portfolio 2024

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Martin Elliott aka Martino is a designer based out of Brooklyn, NY.

With a Master’s in Architecture from MIT and over a decade of experience, Martino works across architecture, audio, interiors, apparel, digital media, and brand design. He’s involved with projects from the conception stage throughout the fabrication, manufacturing and production processes.

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PROJECTS

Project Title
Employer

YearRoles

Avangard Omsk Wings Rebrand & Uniform Design

The Avangard Omsk “Hawks” are one of the most established professional hockey clubs in Russia, competing in the Kontinental Hockey League (KHL). The project entailed the full rebrand and redesign of the official jersey uniforms, developed in direct collaboration with the team’s marketing division.

2025

Creative Direction
Graphic & Logo Development
2D & 3D Design
Technical Pack Development
Pattern Making
Vendor Coordination
Brand Intergration

Telfar Flagship StoreTelfar

Project details coming soon...

2024-2025

Design
2D Drafting
3D Modeling
Visualisations
Site Analysis

Prototyping
Vendor Management

Website DesignOBSERVED

Flexible website design and e-commerce platform that functions as the cardinal destination to learn about the brand’s various events across locations, philosophy, spaces and products.

2022-2023

Digital Strategy
User Journeys
UX + UI
Wireframe
Web Design

Rockefeller Center Pop-Up OBSERVED
OBSERVED transformed a street level glass elevator in bustling Rockefeller Center Plaza into a temporary green-house and retail environment. The 80 square foot Pop-Up offered accessories, apparel, plants, prints and a moment of pause and connection.

Summer 2022

Concept
Custom Furniture Design
Fabrication Oversite
Interior Design
Shop Drawings

‘days’ Campaign OBSERVED

A Brooklyn/Manhattan focused campaign to highlight OBSERVED’s capstone summer event “days”, which took place at OBSERVED’s showroom in Williamsburg.

Summer 2023

Concept
Graphic Design
Print and Digital Oversite
Wheatpaste Campaign

2023 Merch CapsuleOBSERVED

A curation of designs which speak to valuing our surroundings, the soil, the unseen cycles of our ecosystems and beauty of the planet.

Emphasizing quality over quantity.

2023

Concept
Graphic Design
Fabric + Ink Dye Selection
Capsule Strategy
Tech Packs
Vendor Selection
Vendor Coordination

Floral Poster SeriesOBSERVED

Using photographic source material from OBSERVED’s garden in Catskill, NY.

2021

Graphic Design

Williamsburg ShowroomOBSERVED

Reimagining an industrial Williamsburg loft as OBSERVED’s showroom, event space and creative studio.

2021-2023

Store Strategy
Interior Design
Custom Feature Design
Shop Drawings
Instal Coordination

Marketing Hubs Factioned
Interactive marketing and wayfinding system developed for Industry City’s campus in the wake of COVID-19.

2020-2021

Concept Design
Digital Vendor Selection/Coordination

Feasibility
Kiosk Design
Material Selection

AnatopiaPersonal

During the pandemic I extending a collage series produced for my thesis.

2020

Design Research
Graphic Design
Digital Collage

Planter WallFactioned

A multi-Story feature wall in the entry lobby at 7Seventy House in Hoboken, NJ.

2018-2019

Design
Install Coordination
Site Management
Shop Drawings
Vendor Management

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Motion Graphics
Video Documentation
Video Editing

Nomad (An Audio Film)Independent

Somewhere in-between a music video and a short film, “Nomad” explores the body through an interpretive dance piece that takes place in an ambiguous space of projection and color.

A collaboration between Martin Elliott & Jorge Silen.

2019

Co-Director

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Casting
Concept
Set Design
Sound Design
Music Composition

Screen DividersFactioned

A collection of brushed brass framed birch wood screens, installed at The Wing locations in Chicago and Los Angeles.

2018

Design
Fabrication Coordination
Installation + Contractor Coordination

Desert Collage SeriesPersonal

An omage to brutallist architecture, with a surrealist twist.

2018

Digital Collage

Thesis BureausMIT

Six bureaus designed for thesis, using found abandoned drawers in the basement tunnels of MIT’s campus.

Fall 2017

Design
Fabrication

Rockefeller Center Elevation Drawings
NYC Facade Architecture
Elevation set to be used for Facade Repair under Local Law 11, NYC.

2023

On-Site Survey
Computer Drafted Elevation Drawing Set

Omsk Wings Rebrand

Client: Avangard Hockey Club

Roles:

Creative Direction
Logo
Uniform Design (Home + Away) 2025-2026
Patterns & Manufacturing

The Omsk Wings (Омские Крылья) are the official farm team of Avangard Omsk, competing in the VHL (Supreme Hockey League) as a direct feeder system into the KHL. Historically, the Wings operated under the Avangard umbrella without a distinct brand identity of their own. The new emblem and jersey designs mark a turning point for the team — establishing a unique visual language that honors its role in player development while elevating its independent presence.

Viktor Blinov Sports and Concert Complex (СКК им. Виктора Блинова) — A landmark of Soviet modernist architecture located in Omsk, Russia, and built in the late 1970s, the arena was recently renovated for the team’s return, funded and overseen by the Avangard Hockey Club.

It is known for its striking façade geometry — a brutalist pattern of diamond forms designed to resemble a carved block of solid ice. For the rebrand, the team emblem and jersey designs drew directly from the bold, strong presence of this architectural monument.

The identity draws inspiration from mythology, sport and architecture.

The Avangard Hawk is not just a bird of prey —
it is a visionary,
a strategist.

With one eye fixed on victory and wings that embrace history,
this hawk embodies the foresight of Odin himself.
Like the god of war and wisdom,
it watches from above,
calculating every strike.

It is not merely swift -
it is inevitable

TELFAR FLAGSHIP

Client:
Telfar

Roles:Design
2D Drafting
3D Modeling
Visualisations
Site Analysis
Prototyping
Vendor Management

Details coming soon...

Apparel Display

Apparel Displays | Aluminium, Vinyl Wrap, LED Strip

Bag Bar

Bag Bar / Check Out Counter | Light Box

OBSERVED WEBSITE

OBSERVED WEB DESIGN

2022-2023

Employer: OBSERVED
Developer: Third Party

Live Site.

Roles: Project Management + Lead
Concept Developement
Wireframe + Prototyping
Digital Design / UI + UX
Deliverables: Action Buttons
Header + Footer
Custom Module Design:
Shop All Pages
Product Pages
Specialty Product Pages

Content Collection + Formatting

Mobile Design

Rich Text Editor

Training and Document Aids on CMS platform (Prismic)

Tech Stack: Klaviyo
Prismic
Shopify
Vimeo

OBSERVED was preparing to introduce itself into the world as a premier lifestyle brand and the brand needed a digital overhaul in order to put its best foot forward. We decided a state of the art website was essential to connect the brand’s broad range activities; e-commerce, in-person curated events, private events, a farm and aviary in the Catskills, and showroom in Williamsburg.

The task was to build a web platform that could be a foundational storytelling tool, a place for patrons to keep up to date with what is new in the OBSERVED world and lastly, a place for people to shop.

We built a flexible e-commerce and publication platform that can be operated fully independent from web-developers using a user friendly CMS platform.

The website became a design tool that organized the brands hierarchal functions. One can see this hierarchy directly translated on the website structure diagram:

Wireframe

Website Wireframe Hierachy // User Pathyway

Navigation

Dark Mode: As the storytelling arm of the website we chose to go with a dark backdrop more reminicant of a theatrical experience.
Dark Mode is also home to sharing information about OBSERVED’s physical spaces; Williamsburg, Catskill and Pop-Ups.

Light Mode:
Devoted to displaying the product offering through a minimally designed e-commerce platform.
- Apparel
- Plants
- Art & Design

Dark Mode | Light Mode

Naviation Design | Spacing, Kerning, Color etc.

E-Commerce
Labeled “Market”, tipping the hat to the many farmers market and village markets found on the Main St of many downtowns.

Continued the minimal design approach through the e-commerce platorm. We utilized quick add features and hover to view in order to minimize the user jumping to new pages.
Each product page can be extended with custom editorial content for a deeper dive into the meaning behind each OBSERVED product.

E-Commerce Shop All Page | Product Page Variations

Events:
The events page was built to simeotaneously display events across all locations, allowing users to have a big picture view expressing the variety of experiences available to attend.

Event View All Page | Williamsburg | Catskill | Pop-Up

Event Page | Description | Share | Purchase Tickets

Story

Williamsburg About Page | Catskill About Page

Action Buttons

Mobile Translation

Rockefeller Pop-Up

Rockefeller Center Pop-Up

Manhattan, NY
Summer 2022

Employer: OBSERVED

Project Management & Design Lead:
Concept
Interior Designer
Shop Drawings
Installation

Retail Pop Up Design + Build:CNC Wood Shelves
Vinyl Wrap
Installation

Video Documentation: Videography + Editing : Jorge Silen

OBSERVED transforms a street level glass elevator into a temporary green-house and retail environment. Offering accessories, apparel, plants, prints and a moment of pause and connection.

The interior custom wood shelves design draws inspiration from Japanese Zen Gardens and organic forms seen in topographical maps. A printed vinyl was wrapped around the ground floor glass, expressing a digitized foliage landscape.

Inspiration for the project

Store

Temporary store located in a decommissioned glass elevator located in Rockefeller Plaza in Midtown Manhattan.

With the constraint of a tight 80sqft, we optimized the space with simply offsetting the boundry for the border of the custom cnc’d wooden shelves.

Pop-Up Store at Rockefeller Center Plaza | Elevator

Interior | Pop-Up Store at Rockefeller Center Plaza | Elevator

Exterior Vinyl

We had fun with the exterior as well; transforming the perfectly transparent glass into a fogged blur and dititized forest.

Vinyl Application | Elevator Vinyl Elevation

Fabriation

CNC’d wooden shelves
CNC’d wooden ribbing structure
2” stained wooden dowels
Vinyl Exterior

Custom Wooden Shelf Installation

Exterior Vinyl Installation

Floral Poster Series

Summer 2018

Poster Series
Roles:
Graphic Designer

days Campaign

days Campaign + Event

Summer 2023

Employer: OBSERVED

Project Management | Design Lead
Concept
Graphic Design
Print and Digital Oversite

Event Curator
DJ

OBSERVED’s annual summer event was a couple months away. The website launch coinciding with the event created a perfect opportunity to develop a campaign to bring both visibility and traffic to the brand; ‘days’ was born.

Large format imagery of a serene forest was juxtaposed with bright yellow text that advertised OBSERVED’s slogan “From Earth For Earth '' with the dates July 29 as an invitation to the observer to investigate what ‘days' is all about.

Capsule 2023

2022 + 2023

Employer: OBSERVED

Project Management | Lead Designer
Project Management
Graphic Design
Vendor Sourcing (Screenprint, Embroidery, Exterior Tags, Patches, Pins, Tote Bags)
Photoshoot Scouting

Embroidered Crewneck
Short Sleeve Shirt
Long Sleeve Shirt
Socks
Patches
Pins
Tote Bag
Physical + Digital Product Tags

It was time to develope the first line of apparel. Our approach was to design a series of graphic pieces that spoke to each of the major value nodes that OBSERVED emulates.

A curation of designs which speak to valuing our surroundings, the soil, the unseen cycles of our ecosystems and beauty of the planet.

Emphasizing quality over quantity, the apparel vendor selection that reflected a mission that respects the planet and their workers was of most importance.

Collection

Photo Grid | Final Shirts, Socks, Patches

Photography: Jorge Silen

Designs

Product Tags

Designs
Product Tags

Williamsburg Showroom

Williamsburg Showroom | OBSERVED

Williamsburg, NY
2021

Employer: OBSERVED

Roles:
Store Strategy
Interior Design:
Event Layouts
Day to Day Layout
FF&E

Custom Feature Design:
Coat Racks
Loft Walls
Custom Wooden Desks
Custom Work Steel Work Table

Shop Drawings
Install Coordination

Architecture Features | FACTIONED:
Kitchen
Staircase + Loft
Concrete Power Washing + Coating

A canon factory converted into OBSERVED’s Williamsburg showroom, event space and creative studio.

Layouts

Before & After

Shop Drawings

Marketing Hubs

Industry City
2019-2020

Client: Industry City
Employer: FACTIONED

Roles:
Digital Strategy
Wireframe + Prototyping
User Journeys
Digital Design / UI + UX

Industry City commissioned Factioned to develop an interactive marketing system for the ground floor campus. The goal was to develop a system that allowed for visitors to have access to all the various activities that exist on the campus. Allowing for users to both find their destinations, but also gain an understanding of the diverse range of tenants that are continuously producing on the five floors above.

The module design incorporated a non-touch screen, a motion sensor for user control, computer and a display case.

Concept

Concept Diagrams

Industry City Floor Plan + Module Locations

Hub Housing & Design

Module Design + Materiality Animation

Detail: Display Case

Marketing Center Proposal

Layout / Concet Axonometric of Marketing Center