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Martin Elliott aka Martino is a designer based out of Brooklyn, NY.

With a Master’s in Architecture from MIT and over a decade of experience, Martino works across architecture, audio, interiors, apparel, digital media, and brand design. He’s involved with projects from the conception stage throughout the fabrication, manufacturing and production processes.

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Omsk Wings Rebrand

Client: Avangard Hockey Club

Roles:

Creative Direction
Logo
Uniform Design (Home + Away) 2025-2026
Patterns & Manufacturing

The Omsk Wings (Омские Крылья) are the official farm team of Avangard Omsk, competing in the VHL (Supreme Hockey League) as a direct feeder system into the KHL. Historically, the Wings operated under the Avangard umbrella without a distinct brand identity of their own. The new emblem and jersey designs mark a turning point for the team — establishing a unique visual language that honors its role in player development while elevating its independent presence.

Viktor Blinov Sports and Concert Complex (СКК им. Виктора Блинова) — A landmark of Soviet modernist architecture located in Omsk, Russia, and built in the late 1970s, the arena was recently renovated for the team’s return, funded and overseen by the Avangard Hockey Club.

It is known for its striking façade geometry — a brutalist pattern of diamond forms designed to resemble a carved block of solid ice. For the rebrand, the team emblem and jersey designs drew directly from the bold, strong presence of this architectural monument.

The identity draws inspiration from mythology, sport and architecture.

The Avangard Hawk is not just a bird of prey —
it is a visionary,
a strategist.

With one eye fixed on victory and wings that embrace history,
this hawk embodies the foresight of Odin himself.
Like the god of war and wisdom,
it watches from above,
calculating every strike.

It is not merely swift -
it is inevitable

TELFAR FLAGSHIP

Client:
Telfar

Roles:Design
2D Drafting
3D Modeling
Visualisations
Site Analysis
Prototyping
Vendor Management

Details coming soon...

Apparel Display

Apparel Displays | Aluminium, Vinyl Wrap, LED Strip

Bag Bar

Bag Bar / Check Out Counter | Light Box

OBSERVED WEBSITE

OBSERVED WEB DESIGN

2022-2023

Employer: OBSERVED
Developer: Third Party

Live Site.

Roles: Project Management + Lead
Concept Developement
Wireframe + Prototyping
Digital Design / UI + UX
Deliverables: Action Buttons
Header + Footer
Custom Module Design:
Shop All Pages
Product Pages
Specialty Product Pages

Content Collection + Formatting

Mobile Design

Rich Text Editor

Training and Document Aids on CMS platform (Prismic)

Tech Stack: Klaviyo
Prismic
Shopify
Vimeo

OBSERVED was preparing to introduce itself into the world as a premier lifestyle brand and the brand needed a digital overhaul in order to put its best foot forward. We decided a state of the art website was essential to connect the brand’s broad range activities; e-commerce, in-person curated events, private events, a farm and aviary in the Catskills, and showroom in Williamsburg.

The task was to build a web platform that could be a foundational storytelling tool, a place for patrons to keep up to date with what is new in the OBSERVED world and lastly, a place for people to shop.

We built a flexible e-commerce and publication platform that can be operated fully independent from web-developers using a user friendly CMS platform.

The website became a design tool that organized the brands hierarchal functions. One can see this hierarchy directly translated on the website structure diagram:

Wireframe

Website Wireframe Hierachy // User Pathyway

Navigation

Dark Mode: As the storytelling arm of the website we chose to go with a dark backdrop more reminicant of a theatrical experience.
Dark Mode is also home to sharing information about OBSERVED’s physical spaces; Williamsburg, Catskill and Pop-Ups.

Light Mode:
Devoted to displaying the product offering through a minimally designed e-commerce platform.
- Apparel
- Plants
- Art & Design

Dark Mode | Light Mode

Naviation Design | Spacing, Kerning, Color etc.

E-Commerce
Labeled “Market”, tipping the hat to the many farmers market and village markets found on the Main St of many downtowns.

Continued the minimal design approach through the e-commerce platorm. We utilized quick add features and hover to view in order to minimize the user jumping to new pages.
Each product page can be extended with custom editorial content for a deeper dive into the meaning behind each OBSERVED product.

E-Commerce Shop All Page | Product Page Variations

Events:
The events page was built to simeotaneously display events across all locations, allowing users to have a big picture view expressing the variety of experiences available to attend.

Event View All Page | Williamsburg | Catskill | Pop-Up

Event Page | Description | Share | Purchase Tickets

Story

Williamsburg About Page | Catskill About Page

Action Buttons

Mobile Translation

Rockefeller Pop-Up

Rockefeller Center Pop-Up

Manhattan, NY
Summer 2022

Employer: OBSERVED

Project Management & Design Lead:
Concept
Interior Designer
Shop Drawings
Installation

Retail Pop Up Design + Build:CNC Wood Shelves
Vinyl Wrap
Installation

Video Documentation: Videography + Editing : Jorge Silen

OBSERVED transforms a street level glass elevator into a temporary green-house and retail environment. Offering accessories, apparel, plants, prints and a moment of pause and connection.

The interior custom wood shelves design draws inspiration from Japanese Zen Gardens and organic forms seen in topographical maps. A printed vinyl was wrapped around the ground floor glass, expressing a digitized foliage landscape.

Inspiration for the project

Store

Temporary store located in a decommissioned glass elevator located in Rockefeller Plaza in Midtown Manhattan.

With the constraint of a tight 80sqft, we optimized the space with simply offsetting the boundry for the border of the custom cnc’d wooden shelves.

Pop-Up Store at Rockefeller Center Plaza | Elevator

Interior | Pop-Up Store at Rockefeller Center Plaza | Elevator

Exterior Vinyl

We had fun with the exterior as well; transforming the perfectly transparent glass into a fogged blur and dititized forest.

Vinyl Application | Elevator Vinyl Elevation

Fabriation

CNC’d wooden shelves
CNC’d wooden ribbing structure
2” stained wooden dowels
Vinyl Exterior

Custom Wooden Shelf Installation

Exterior Vinyl Installation

Floral Poster Series

Summer 2018

Poster Series
Roles:
Graphic Designer

days Campaign

days Campaign + Event

Summer 2023

Employer: OBSERVED

Project Management | Design Lead
Concept
Graphic Design
Print and Digital Oversite

Event Curator
DJ

OBSERVED’s annual summer event was a couple months away. The website launch coinciding with the event created a perfect opportunity to develop a campaign to bring both visibility and traffic to the brand; ‘days’ was born.

Large format imagery of a serene forest was juxtaposed with bright yellow text that advertised OBSERVED’s slogan “From Earth For Earth '' with the dates July 29 as an invitation to the observer to investigate what ‘days' is all about.

Capsule 2023

2022 + 2023

Employer: OBSERVED

Project Management | Lead Designer
Project Management
Graphic Design
Vendor Sourcing (Screenprint, Embroidery, Exterior Tags, Patches, Pins, Tote Bags)
Photoshoot Scouting

Embroidered Crewneck
Short Sleeve Shirt
Long Sleeve Shirt
Socks
Patches
Pins
Tote Bag
Physical + Digital Product Tags

It was time to develope the first line of apparel. Our approach was to design a series of graphic pieces that spoke to each of the major value nodes that OBSERVED emulates.

A curation of designs which speak to valuing our surroundings, the soil, the unseen cycles of our ecosystems and beauty of the planet.

Emphasizing quality over quantity, the apparel vendor selection that reflected a mission that respects the planet and their workers was of most importance.

Collection

Photo Grid | Final Shirts, Socks, Patches

Photography: Jorge Silen

Designs

Product Tags

Designs
Product Tags

Williamsburg Showroom

Williamsburg Showroom | OBSERVED

Williamsburg, NY
2021

Employer: OBSERVED

Roles:
Store Strategy
Interior Design:
Event Layouts
Day to Day Layout
FF&E

Custom Feature Design:
Coat Racks
Loft Walls
Custom Wooden Desks
Custom Work Steel Work Table

Shop Drawings
Install Coordination

Architecture Features | FACTIONED:
Kitchen
Staircase + Loft
Concrete Power Washing + Coating

A canon factory converted into OBSERVED’s Williamsburg showroom, event space and creative studio.

Layouts

Before & After

Shop Drawings

Marketing Hubs

Industry City
2019-2020

Client: Industry City
Employer: FACTIONED

Roles:
Digital Strategy
Wireframe + Prototyping
User Journeys
Digital Design / UI + UX

Industry City commissioned Factioned to develop an interactive marketing system for the ground floor campus. The goal was to develop a system that allowed for visitors to have access to all the various activities that exist on the campus. Allowing for users to both find their destinations, but also gain an understanding of the diverse range of tenants that are continuously producing on the five floors above.

The module design incorporated a non-touch screen, a motion sensor for user control, computer and a display case.

Concept

Concept Diagrams

Industry City Floor Plan + Module Locations

Hub Housing & Design

Module Design + Materiality Animation

Detail: Display Case

Marketing Center Proposal

Layout / Concet Axonometric of Marketing Center

Anatopia

Detroit, Michigan // Bed-Stuy, New York

Personal // Student

Volume I consists of 14 unique collages that survey Detroit’s urban landscape in the ongoing foreclosure crisis and the aftermath of the 2008 financial crisis.

These issues have roots that were established long before this century and are exemplary of problems that far too many communities in distress face across the American landscape. Ranging from access to broadband, to a literal deterioration of the education system’s architecture, to the right to clean drinking water and what to do about blight...

16x20 Print on 100lb Bond, Held by Martino

Archival “Slum Clearance Blueprint” of plot located in the famous Paradise Valley in Detroit, Mi

Exposition

ANATOPIA: (against)place determined by an external body politic, (a) new place discovered by an internal poesis.

Anatopia Badge

Exerpt from thesis:

“
Leaks, demolitions, vacancy and ruins. Our City,What Ruins is a double entendre we use to describe the conditions of urban life at the peak time of our practice. On the one hand, one third of the land lay vacant, transforming into blight, and targeted for demolition. The city was the world’s flagship destination for wonders of the modern day ruin. We declared the largest federal bankruptcy in the nation’s history, and our democratically elected officials were on their way to prison. It was clear the ruin landscape was an allegory for a failing system from the top down. On the other hand, Our City, What Ruins willfully drops the connotations associated with the ruins and the blight that surrounds them, and the bodies who still call the neighborhoods home.

Our practice was born out of a necessity we saw to fill a void in society; a collectively led spatial justice practice that was willing to work both nefariously and legally, on the psyche and on the land, on damaged histories and invented futures.

We advocate for an expanded agency of the architect; especially in landscapes of divestment and subtraction. This thesis explores spatial and socio economic tactics relating to rebranding of the body, community wealth building and emancipatory infrastructures in the form of drawings, models, slides, legal documents, literature, animation, collage and various other materials and documentation from the time of our practice. All of this presented in the very bureaus we discovered and rescued from a school tainted for demolition. Just as our practice worked to unravel the failed bureaucracy that helped produce Our City, we dive into our bureaus to question What Ruins?
“

Collage Series

18 Collages

Research Exerpt

Detroit neighborhood west of downtown: circa 2017.

Home Studio

Home Studio Brooklyn, New York: circa 2020

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